Job Description
Lead Development Representative
Sao Paulo - Brazil
Customer Experience
Regular
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About the company
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit:
www.didiglobal.com/news
About the team/role
The Lead Development Representative (LDR) plays a foundational role in the inside sales ecosystem by ensuring that leads entering the pipeline are properly verified, enriched, and prioritized for action by sales specialists. This role focuses on identifying high-quality opportunities through data validation, quick outreach, and early-stage engagement to support the conversion funnel. It is ideal for organized, analytical, and curious professionals with strong communication skills.
In this role, you'll be...
Lead Qualification & Verification
Conduct initial lead outreach via phone, email, or WhatsApp to validate interest, intent, and key attributes.
Apply qualification frameworks to assess fit and readiness.
Disqualify or route leads accordingly based on scoring models and process logic.
Lead Enrichment & Research
Complete missing data points through online research, CRM lookups, or engagement follow-ups.
Tag and categorize leads based on segmentation strategy.
Flag and correct low-quality or duplicate records in the CRM.
Collaboration with Sales & Lead Ops
Share lead context and insights with sales specialists to ensure smooth handoffs.
Provide qualitative feedback to the Lead Ops team to refine sourcing and scoring logic.
Align daily activity with campaign priorities and segmentation criteria.
System & Process Discipline
Maintain high-quality lead records within the CRM, ensuring timely updates.
Follow scripts, playbooks, and response frameworks consistently.
Support reporting by tagging outcomes and updating lead statuses.
Key Deliverables:
Daily lead qualification logs and routing accuracy
CRM hygiene reports and enrichment activity
Lead feedback summaries for campaign optimization
Conversion rate tracking from LDR-qualified to accepted lead
We're eager to be in touch because you have...
Key Attributes We Value:
High resilience and emotional intelligence; able to handle rejection without losing momentum
Strong listening skills and curiosity
Enthusiastic and high-energy communication style
Team player who thrives in collaborative and fast-paced environments
Qualifications:
1+ year of experience in sales, customer support, data entry, or CRM-based roles
Familiarity with sales tools and CRM platforms (e.g., Salesforce, HubSpot)
Strong verbal and written communication skills
Detail-oriented with a disciplined approach to systems and workflows
Preferred Skills:
Experience with lead generation or outbound prospecting
Comfort working with structured data and multiple software tools
Basic understanding of sales funnels and qualification frameworks
Competencies:
Curiosity & Problem Solving
Communication & Information Gathering
Data Accuracy & Attention to Detail
CRM Discipline
Team Collaboration
What we really want to see in you:
Strategic thinking with the ability to also go deep on the details and analysis. Hands on execution and continuous improvement mindset.
Data, data and more data! - Come with examples and show us with hard driven facts what you have accomplished in the past.
Must be customer-centric and can develop creative solutions to various complex problems.
Ownership and end to end accountability, with a protagonist attitude
Clear examples in management roles where YOU drove change, innovated and motivated your team.
We need team players, not solo artists. Tell us about your team's accomplishments!
You'll love working at DiDi because...
We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.
We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
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